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Yes!
You Can Sell Your Home in Today's Real Estate Market
Stable Montgomery Economy Eases Market
Slow-down
It's hard to pick up the newspaper or turn on the television and not get the impression that the real estate market is slowing down.
Some areas of the country appear to be more affected than others.
Fortunately, the real estate market in the Montgomery, Alabama/River Region area has felt the impact of current conditions less than other areas of the country for a number of reasons.
First, Montgomery enjoys a relatively stable economy due to the number of state government employees living in the
state's capitol city. The presence of two large military bases also strengthens the city's ability to weather downturns in the nation's economy.
Those and other reasons still make it a good time to consider selling your house and moving up to a luxurious home in one of Montgomery's exciting new neighborhoods.
Professional
Marketing Assistance More Important Than Ever
Despite the advantages of living in the Montgomery/River Region area
it is still a challenge to sell a house when so much bad news is plentiful and the mood of potential buyers is less than optimistic. This
challenge makes it more critical than ever to enlist the services of a competent real estate professional to help you market your house.
By taking this first step you can dramatically improve the chances
of selling you home quickly in a crowded market of homes for sale.
So, what does an experienced real estate professional bring to the table in a less than ideal real estate market? First, a real estate professional has been
trained to know the difference between selling a home in a booming market and selling one in a slow
market. The marketing strategies are different because there are more houses on the market with which to compete. Your real estate partner can use his or her experience in your neighborhood to get a quick handle on the best pricing strategy that will get the attention of other agents and buyers. With that strategy in place your partner will get your house listed on the local MLS service almost instantly to expose your house to every real estate agent in the area.
A real estate professional's experience with local real estate issues can also enhance your marketing efforts. This experience can have an impact on how your house will be marketed to potential buyers. Knowledge of your neighborhood's advantages such as close proximity to fire stations, hospitals, or police stations can be integrated into the overall marketing plan. Your real estate professional's access to Comparative Market Analysis reports can also give your house an edge in a competitive market.
Promoting Your House With a Professional
Marketing Plan
Your real estate professional understands how critical the first 30 days are once your home is listed for sale. Generally, the longer a home is on the market, the fewer the prospects. So, before the house is actually listed a number of things must happen. First, a cohesive, written marketing plan will be developed that spells out how the house will be priced, how it will be advertised, and who the target buyer will likely be. Your real estate partner will be responsible for pulling this plan together with your
help.
The next thing that must happen before the house is formally listed is to get the house in
“ultra” show condition. In a booming real estate market you could probably get away with less effort to improve the curb appeal of your property, but that isn't the case today.
Extra care should be taken to spruce up your landscaping where necessary – and keep it that way until the house is sold. Any exterior or interior painting that is needed should be performed. And, of course, any major repairs that are needed should be completed.
In short, a house for sale in a crowded market must be in as pristine a condition as possible in order to get a prospective buyer's attention.
The house will be formally placed on the market for sale once the marketing plan is completed and the house is in perfect condition to show. The marketing plan should have also included “checkpoints” when you and your real estate professional will meet in person or by phone to check on the progress of the plan and whether modifications are needed. Incentives such as allowances for new carpeting or appliances are often used in competitive markets to further improve the attractiveness of your offer.
Conclusion
In conclusion, don’t be discouraged if there are many competing homes for sale – even in your own neighborhood -- during a difficult real estate market. Making the right moves at the beginning of your home selling process can give you the upper-hand you’ll need in today’s competitive environment.
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This helpful guide was produced by Prudential Ballard Realty, Inc. -- a leader in residential sales and leasing in the greater Montgomery, Alabama area. You can contact Prudential Ballard by calling (334)
277-8920 or by visiting the web at
http://prudentialballard.com . You may also contact Prudential Ballard via e-mail at
info@prudentialballard.com . Prudential Ballard Realty is an independently owned and operated member of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. Equal Housing Opportunity.
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